Setting Google Analytics for your website – Track incoming traffic

Are you new to the Digital Marketing world? Have you just started with a new website or a blog? Have you been getting some traffic to your website but not sure where the traffic is coming from? Google Analytics for your help! In this article, we’ll be discussing Google Analytics and a step-by-step approach on how to setup your google analytics account.

How to setup a google analytics account?

Depending on whether you are setting up a Google Analytics account for the first time or adding a new website to an existing account, the steps may slightly vary. We’ll be discussing the steps for both in the article below.

Setup a new Google Analytics account for your website

Follow the steps below to create a Google Analytics account from scratch.

1. Sign Up in Google Analytics

The Sign Up process is pretty straightforward wherein you provide details of your Gmail id along with your domain name for which you need to create the account.

Note – In case you already have a Google Analytics account linked to some other id, you can use the same account for other domains as well. Just ignore the first step in that case and continue with the second.

Follow the below-mentioned steps to sign up for a new Google Analytics account:

• Navigate to Google Analytics Sign Up screen. Click here. Click on ‘Start for Free‘.
• Provide your Gmail credentials to sign in.
• In the next screen, you’ll be taken to the Google Analytics Welcome Screen. Click on ‘Set up for free‘ to start with account creation.

2. Create Account in Google Analytics

The next step is to link your website details to your email, with which you signed up in the previous step.

Follow the below mentioned steps to create your account.

Account Details:

• Provide a name to your account which represents your brand. The name could be anything, your company name, brand name, blog, or anything that would represent your identify in Google Analytics.

• Select all the recommended settings in Account Data Sharing, and click Next.

What do you want to measure?

• In this step, select what you would like to track or measure. Since you are tracking the website, select ‘Web‘, and click Next.

Property Set up

• In the next step, you need to provide your website details. So, start by providing your website name, website URL, the industry category, and the time zone in which you want your data to be tracked. Provide all these details and click on ‘Create‘ to create your account.

• Accept the Terms & Conditions in the next step and continue.

That’s it, you have created your Google Analytics account successfully.

3. Copy code to your website

This is the final step where you place your Google Analytics code onto your website to start tracking. In case you are unsure, here is a step-by-step approach on how to do that.

---

Setup your website to an existing Google Analytics

In case you already have a Google Analytics account and would like to add your newly created website to it, follow the below-mentioned steps.

• Navigate to the Admin tab: Click on the Admin setting positioned in the left pane. 

Create Account

• Click on ‘Create Account’ and provide the basic info about your account.
  • Account Name – Any name that resembles your account. Eg. Daily News Update
  • Country of Business – If your site/business dictates to a specific country, only then select this option. Else skip.
  • Data Sharing Setting – Select all the relevant check boxes that you feel are essential. However, if you’re unsure, just let the default settings be in place as that would automatically take into consideration all the relevant ones.
  • Save the account setting.
  • Once you save, you’ll find your account details added in the Accounts tab with the following info:

Create Property

Create View

• Click on ‘Create View’ to add a new view under the newly created account and its property.
  • Reporting View Name – Again, provide a view name that identifies this view of your business. You may segment the views based on device or country or app or any other segmentation you need to have in place.
  • Reporting Time Zone – Select the default time zone in which you need the data to be captured/filtered in. Click ‘ Create View’.
  • Once you create, you’ll have your View tab in place with the following options.

Once you’ve done these, you’ve successfully created an analytics account for your site. However, you’ll not be seeing any data here unless you add the analytics code of the newly created account to your website. In the next article, we’ll be discussing how to add Google Analytics code to your website.

Conclusion

In this article, we learned in detail how to setup your Google Analytics account from scratch, how to add a property, and a view to the newly created account.

FAQs on Setting Google Analytics account