There would be plenty of reasons as to why a user would look to either deactivate his/her account on Facebook (FB) account temporarily or look for permanent deletion of the account. In the following article, we’ll be discussing both these aspects....
Understanding your customer, also known as the user persona, is one of the most crucial steps in running a successful online campaign. Once you have created a user persona of the customer for whom your platform serves, targeting them through different...
SPF, DKIM, and DMARC are linked to email marketing and is a robust way of proving that you’re an authentic email sender. The usage of these helps keys help verify email clients that you are who you say you are. They...
Email Marketing is considered to be one of the most effective engagement channels that are being used by a Digital Marketer. On average, roughly about 300 billion emails are being sent and received each day. The average expected ROI from email...
In this era where most of the activities are done using mobile phones, having an AMP (Accelerated Mobile Pages) is as crucial to a business as any other of its aspects. Having an AMP page drastically improves the load time of...
A/B testing or split testing is a very essential feature of any tool, as it lets you compare two different aspects of your promotion and gives you a clear indication of which would work the best for you. Google AdWords has...