Google has launched a new tool named ‘Rising Retail Category’ within the Think With Google domain. Owing to the current COVID-19 lockdown, there have been drastic changes in the user’s search queries. We can see a shift from the earlier searching...
Google has confirmed launching its core algorithm earlier this month, on the 4th of May, 2020. The algorithm update by Google will be officially known as the “May 2020 Core Update”. And as is typical with these updates, it takes about...
Sitelink extensions are the most commonly used of all Google ad extensions in AdWords. They are, by far, the most versatile of extensions and can be used across different industry verticals, across devices and can be used with minimal restrictions. In...
Facebook provides 3 different types of audiences for targeting with ads. In the following article, we’ll be looking into one such audience type – The Facebook Lookalike audience. We’ll be discussing what a Facebook lookalike audience is, why to use a...
Keywords are the basic building blocks of any Digital Marketing campaign and thus need special attention to be paid while choosing one. In the following article, we’ll be discussing the different types of Keyword Match Types available with Google Ads. What...
Google Ads is one of the most preferred channels of promotion known to any Digital marketer. Let’s say you are starting with your first campaign, you’ve created your ad, provided a budget for your ad and you’re all set to see...
