Google Analytics Certification Answers

The Google Analytics certification course is available at Google Ads Academy, now known as Google Skillshop. This certification offered by Google is also known as Google Analytics Individual Qualification (GAIQ) Certification. The certification course covers both basic and advanced topics ranging from planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions. Follow this certification to find answers to the most recently asked questions in Google Analytics Certification in 2020.

1. What does assigning a value to a Google Analytics Goal enable?

• Analyze a website conversion funnel
• Compare goal conversions and measure changes to a website
• Track actual revenue from conversions
• Track real-time business revenue

2. Which assets cannot be shared in the Solutions Gallery?

• Goals
• Segments
• Custom Dimensions
• Custom reports

3. Which three campaign parameters are recommended to manually track campaigns?

• Source, Content, and Term
• Medium, Source, and Content
• Medium, Source, and Campaign
• Campaign, Content, and Term

4. What is not a filter setting for data in views?

• Exclude
• Modify
• Restore
• Include

5. Once filters have been applied, what is the option to recover filtered data?

• Filtered data is not recoverable
• Data may be recovered within 10 days
• Data may be recovered within 5 days
• Data may be recovered within 30 days

6. To recognize users across different devices, what feature must be enabled?

• User ID
• Audience Definitions
• Google Ads Linking
• Attribution Models

7. To increase the speed at which Google Analytics compiles reports, what action could be taken?

• Remove any filters on the view
• Choose “Faster response” in the sampling pulldown menu
• Choose “Greater precision” in the sampling pulldown menu
• Apply an advanced filter to the report

8. What is the “Bounce Rate” in Google Analytics?

• Percentage of visits when a user landed on a website and exited without any interactions
• Number of times users returned to a website in a given time period
• Percentage of sessions in which a user exits from a homepage
• Percentage of total site exits

9. Which reports require the activation of Advertising Features?

• Geo reports
• Real-time reports
• Demographics and Interests reports
• Cohort Analysis reports

10. When does a default Analytics session expire?

• When a user opens a new browser window
• After 30 minutes, regardless of user activity on a web page
• When a user is inactive on a web page for more than 30 minutes
• At noon every day

11. What report indicates the last page users viewed before leaving a website?

• All Pages report
• Exit Pages report
• Pages report
• Landing Pages report

12. What campaigns require manual tags on destination URLs for tracking?

• Autotagged campaigns
• Email campaigns
• None of the above
• Google Ads campaigns

13. Segments will not allow you to do what?

• Isolate and analyze data
• Build custom Remarketing lists
• Permanently alter data
• Create subsets of sessions or users

14. What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

• Multi-Channel Funnels
• Channel Groupings
• Attribution modeling
• Conversion tracking

15. What report indicates where users start or exit the conversion funnel?

• User Timings
• Goal Flow
• Treemaps
• Cohort Analysis

16. What is a “secondary dimension” in Google Analytics?

• An additional report metric for more specific analysis
• A dashboard widget that offers more specific analysis
• An additional report dimension for more specific analysis
• A visualization to understand the impact of data

17. What is not a benefit of Google Analytics Remarketing?

• Create remarketing lists without making changes to your existing Analytics snippet
• Allow customers to quickly reorder an item they have previously purchased
• Show customized ads to customers who have previously visited your site
• Create remarketing lists based on custom segments and targets

18. What cannot be collected by the default Analytics tracking code?

• User’s favourite website
• Browser language setting
• Device and operating system
• Page visits

19. What report shows which types of mobile devices visited a website?

• Technology > Network report
• Site Content > Landing Page report
• All Traffic > Source/Medium report
• Mobile > Devices report

20. Sampling is applied to reports before segmentation.

• FALSE
• TRUE

21. What feature would be used to collect how many times users downloaded a product catalog?

• Custom Report
• Calculated Metrics
• Event Tracking
• Custom Dimension

22. If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

• As an event
• As a click
• As a bounce
• As an interaction

23. What asset is used to build a remarketing list?

• Custom Segment
• Custom Metric
• Custom Dimension
• Custom Report

24. Which user characteristic may NOT be used to change keyword bids in Google Ads?

• ad preference
• location
• device

25. Which default traffic source dimensions does Google Analytics report for each website visitor?

• Source and Campaign
• Source and Medium
• Campaign and Medium
• Campaign and Ad Content

26. What filter would only include data from a campaign titled “Back to School” in Campaign reports?

• Custom Include filter with field “Campaign Name” and pattern “back to school”
• Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
• Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
• Custom Include filter with field “Page Title” and pattern “back to school”

27. How would a view filter be configured to include only users from Brazil and Argentina?

• Filter 1: include Argentina > Filter 2: include Brazil
• Filter 1: exclude all countries except Brazil and Argentina
• Filter 1: include Brazil > Filter 2: include Argentina
• Filter 1: include Brazil or Argentina

• Event-level, session-level, transaction-level, or user-level scope
• Event-level, duration-level, transaction-level, or user-level scope
• Hit-level, session-level, product-level, or user-level scope
• Location-level, duration-level, product-level, or user-level scope

29. What is used to create Smart Goals?

• Custom Reports
• Remarketing audience
• Machine-learning algorithms
• Analytics Goals

30. What report shows which web pages get the most traffic and highest engagement?

• Engagement report
• Active Users report
• All Pages report
• Frequency and Recency report

31. If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

• /ordercomplete.php
• /order/complete.php
• /ordercomplete/index.html
• /ordercomplete/thank_you.html

32. What report indicates the pages of a website where users first arrived?

• Location report
• Pages report
• Landing Pages report
• All Pages report

33. In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

• Social network
• Paid and organic search
• Television commercials
• Website referrals

34. View filters are applied in what order?

• Alphabetical order
• Random order
• Sequential order
• Creation date

35. To recognize users across different devices, what is required for User ID?

• Sign-in that generates and sets unique IDs
• A new Analytics account for reporting
• Google Tag Manager
• All of the above

36. Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

• Acquisition reports
• Multi-Channel Funnel reports
• Ecommerce reports
• Goals reports

37. What report shows the percent of site traffic that visited previously?

• Sales Performance report
• Frequency & Recency report
• Referrals report
• New vs Returning report

38. What data does Google Analytics prohibit collecting?

• Personally identifiable information
• Purchase amount
• Product SKU(s)
• Billing city

39. What type of Custom Report shows a static sortable table with rows of data?

• Flat Table
• Explorer
• Map Overlay
• Pivot Table

40. Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

• Users who viewed a page on a website, then watched a video
• Users who engaged in a social media or email campaign
• Users who are female and have children
• Users 25 to 34 years old who have their browser set to Spanish

41. Custom Dimensions can be used as what?

• Primary dimensions in Custom Reports
• Secondary dimensions in Standard reports
• Secondary dimensions in Custom Reports
• All of the above

42. What data table display compares report metrics to the website average?

• Pivot
• Percentage
• Comparison
• Performance

43. Which kinds of hits does Google Analytics track?

• Transaction
• All of the above
• Pageview
• Event

44. What is a “metric” in Google Analytics?

• The numbers in a data set often paired with dimensions
• A segment of data separated out in a report for comparison
• A dimension that can help analyze site performance
• The dates in a date range

45. What feature is required to track customer search terms on a website?

• Site Search
• Data Import
• Search filters
• Enhanced Ecommerce

46. What metric-dimension combination is not valid?

• Sessions / Source
• Total Events / User Type
• Sessions / Bounce rate
• Avg. Time on Page / Device Category

47. When the same default tracking code is installed on pages with different domains, what will result?

• Analytics will not associate users and sessions with any domain
• Analytics will send an alert about duplicate data collection
• Analytics will associate users and sessions with a single domain
• Analytics will associate users and sessions with their respective domains

48. If a web page visitor clears the Analytics cookie from their browser, what will occur?

49. Which parameters can be included with an event hit for reporting?

• Category, Action, Label, Unique Events
• Event, Category, Action, Label
• Category, Action, Label, Value
• Category, Action, Label, Total Events

50. What report identifies browsers that may have had problems with a website?

• The New vs Returning report
• The Source/Medium report
• The Active Users report
• The Browser & OS report

51. View filters may be applied retroactively to any data that has been processed.

• False
• True

52. What criteria cannot be used to create a Custom Segment?

• Dimensions
• Sequences of user actions
• Metrics
• Ad type

53. What campaign parameter is not available by default in Google Analytics?

• utm_adgroup
• utm_content
• utm_source
• utm_medium

54. To view accurate data in a Custom Report, what action should be avoided?

• Use a Custom Dimension as a primary dimension
• Use multiple dimensions together in the same report
• Pair metrics and dimensions of different scopes
• Create a report with Custom Metrics

55. What report compares metrics based on user acquisition date over a series of weeks?

• Active Users
• Cohort Analysis
• User Explorer
• Users Flow

56. What criteria could not be used to create a Dynamic Remarketing audience?

• Users who viewed a homepage
• Users who viewed a search result page on a website
• Users who viewed product-detail pages
• Users who returned an item they purchased

57. What channel is not included in the default Channels report?

• Display
• Device
• Direct
• Organic Search

58. What is not a benefit of using segments to analyze data?

• Compare behavior metrics for groups of users like Converters vs non Converters
• Isolate and analyze specific conversion paths using conversion segments
• Permanently modify the data in a view
• Analyze users by single or multi-session conditions

59. What Remarketing audiences cannot be defined by default?

• Users who played a video on a website
• Users who visited a physical store
• Users who visited a specific page on a website
• Users who speak a particular language

60. What report provides data on how specific sections of a website performed?

• Content Drilldown report
• Top Events report
• Location report
• Frequency and Recency report

61. What feature is required to collect the number of comments users posted to a web page?

• Custom Channel Groupings
• Calculated Metric
• Custom Metric
• Custom Dimension

62. To track users and sessions across multiple domains, what first must be set up?

• Google Ads Linking
• Ad Exchange Linking
• Data Import
• Cross-domain tracking

63. What report shows the percentage of traffic that previously visited a website?

• Interests > Affinity categories report
• Behavior > Frequency and Recency report
• All traffic > Referrals report
• Behavior > New vs returning report

64. Within how many days can a deleted view be restored?

• 5
• 25
• 35
• 15

65. Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

• Secondary conversion
• Second-to-last-click attribution
• Primary conversion
• Assisted conversion

66. What would prevent data from appearing in a Custom Report?

• Too many metrics in a Custom Report
• Too many dimensions in a Custom Report
• Custom Report isn’t shared with users in the same view
• A filter that removes all the data

67. If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

• 2
• 6
• 3
• 1

68. What feature collects company-specific data such as Member Status?

• Event Tracking
• Custom Metric
• Custom Dimension
• Custom Filter

69. Which Goals are available in Google Analytics?

• Destination, Event, Duration, Pages/Screens per Session
• Destination, Event, Pageview, Social
• Location, Event, Time, Users per Session
• Pageview, Event, Transaction, Social

70. When will Google Analytics be unable to identify sessions from the same user by default?

• When the sessions happen in different browsers on the same device
• When the sessions happen in the same browser on the same day
• When the sessions share the same browser cookie
• When the sessions happen in the same browser on the same device