Sitelink extensions are the most commonly used of all Google ad extensions in AdWords. They are, by far, the most versatile of extensions and can be used across different industry verticals, across devices and can be used with minimal restrictions. In...
Keywords are the basic building blocks of any Digital Marketing campaign and thus need special attention to be paid while choosing one. In the following article, we’ll be discussing the different types of Keyword Match Types available with Google Ads. What...
Google Ads is one of the most preferred channels of promotion known to any Digital marketer. Let’s say you are starting with your first campaign, you’ve created your ad, provided a budget for your ad and you’re all set to see...
A/B testing or split testing is a very essential feature of any tool, as it lets you compare two different aspects of your promotion and gives you a clear indication of which would work the best for you. Google AdWords has...
