Sitelink extensions are the most commonly used of all Google ad extensions in AdWords. They are, by far, the most versatile of extensions and can be used across different industry verticals, across devices and can be used with minimal restrictions. In...
Facebook provides 3 different types of audiences for targeting with ads. In the following article, we’ll be looking into one such audience type – The Facebook Lookalike audience. We’ll be discussing what a Facebook lookalike audience is, why to use a...
Keywords are the basic building blocks of any Digital Marketing campaign and thus need special attention to be paid while choosing one. In the following article, we’ll be discussing the different types of Keyword Match Types available with Google Ads. What...
Google Ads is one of the most preferred channels of promotion known to any Digital marketer. Let’s say you are starting with your first campaign, you’ve created your ad, provided a budget for your ad and you’re all set to see...
There would be plenty of reasons as to why a user would look to either deactivate his/her account on Facebook (FB) account temporarily or look for permanent deletion of the account. In the following article, we’ll be discussing both these aspects....
Understanding your customer, also known as the user persona, is one of the most crucial steps in running a successful online campaign. Once you have created a user persona of the customer for whom your platform serves, targeting them through different...
